What do the individual metrics in the Reports mean?
Sent - number of proposals sent in the selected time period.
Opened - number of proposals opened in the selected time period.
Effectiveness - measured based on the number of proposals opened out of all proposals sent during the selected time period.
Attention rate - number of pages viewed from all pages of the proposals sent during the selected time period.
Average attention time - average time a single proposal was viewed.
Printed - number of proposals that were printed.

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